Do you know, right this minute, many businesses gain customers online?
At this very moment, businesses advertise online for free
Didn’t you get excited when you heard the word “FREE”?
Wondering, how you can make free advertising for your business online?
Before you grasp on how you can advertise on google for free, let me show you the statistics first.
36% of personal businesses are now concluding sales online.
Did you know there are ways you can adopt to advertise your business for free on Google?
What a piece of luck for your business, Google is there for free advertising your business.
First thing first, you need to have a well-designed website
Do you have one?
If it's “NO”, Click the link below to get one.
If it’s a “YES”
Below here are the tactics you can follow to advertise on Google for free.
Website design
Your website is your recognition in the digital atmosphere.
Especially if you have a business and you target online customers.
For example:
You are heading to the supermarket and you haven’t carried a basket.
What will happen is: You will have lots of things to carry and you will be overwhelmed with the bags and luggage.
The same scenario happens online.
A website is a basket that carries all the things in one shell.
Ensures analyzing proper strategies for your online presence such as tracking your online activities.
All of your online activities are easily analyzed and managed by having a well-designed website.
High ranking in google search
It's stated that ranking in Google Search but why Google instead of Bing, Yahoo, or any other search engine?
Did you guess why?
Because is the most trusted search engine people use to ask questions, gain information, etc.
There is no doubt in opting to promote your business on Google since it’s the search engine used by almost everybody.
Advertisements on Google can be logically into two ways:
- Using paid ads such as Google Ads
- Organic results
Using paid ads
Paid ads appear on the top and the bottom of the SERP (Search Engine Results Page).
For example; If you search for Free SEO consultation in Tanzania the results of the page will be as follows;
Paid ads appear at the top, beneath are the search results which show organically on the page.
Today, we will much consider how you can advertise on Google for free.
So, let’s have a keen eye on organic results.
To appear on the first page after an organic search that’s where the concept of “advertise online for free” comes into action.
Having a promotion on google search results is vital for your business since it will help to save some cash for your online advertisements.
The first thing to consider for your website is to achieve a high rank on Google.
To achieve ranking on search engines such as Google you need to follow a process called SEARCH ENGINE OPTIMIZATION (SEO).
Search Engine Optimization can help to improve your website’s visibility to users.
It helps website crawlers to index i.e., identify your website what it deals with specifically.
By appearing at the top of search engines it will help you to have reasonable organic traffic to your site.
It will also help you to gain more clients based on the services or products you offer on your business.
For instance; if you search for free SEO consultation in Tanzania, websites which will appear on the first page will be able to gain more visitors compared to other websites.
Consider the three stages below to tackle your problem with website visibility.
First stage;
Make sure your website is very active and progressive by creating high-quality and relevant content for your website.
For example; You have a website of a dental clinic showcasing your services and other information. To ensure the proactiveness of your website you may decide to design a blog on dental hygiene.
You want to know how this can be done and lead to a greater impact on your business online.
Get A Free Website SEO Audit Now
Domain Authority, Crawlerbility, Inbound links, Errors, Warnings and Notices
Second stage;
This stage involves working on your website pages. The SEO experts term it as “’on-page SEO”
On this aspect there are some things to take note of;
- Optimizing title tags of your page
- Your website pages should be keyword rich
- An appropriate way of using the heading tags
- Image optimization
- Adding internal links throughout your website
Third stage;
On-page SEO is not complete without adopting Technical SEO.
The critical things to consider are as follows;
- Making sure your website is registered with Google
- Considering your website is migrated to HTTPS
- Using structured data (schema markup) to make it easier for Google to understand the context of your content.
🔥🔥Tip: SEO is the only trusted way to advertise online for free
For free SEO consultation in Tanzania, the best choice to take is Bridging Technologies to handle all the activities.
Google my business
Is an online free platform for business listings.
It is a listing on Google that appears when potential customers are searching for your business name or service
Do you want to know how the Google business listings appear?
For example, If I search for Dental clinics in Tanzania
This is how the result appears.
The list of Dental clinics which appear on the local listings has a high chance of getting more clicks.
Prominent Information to fill in Google Business Listing is as follows;
- Business name
- Website
- Description
- Business hours
- Photos
- Reviews
Let’s have a brief look into each of the criteria mentioned above.
Business name
Google My Business displays the name of your company to your audience.
It will help people to know your brand.
Hopefully, you know well how your brand is vital for your overall business.
Website
One of the most important things to never miss in the digital atmosphere is a WEBSITE.
Your website is the front door to your online world.
People get to know your business, your mission, and your core values.
To ensure to be on the best line of all things.
Make sure you validate the four most important things on your website
- Your website is well designed.
- Well understood by Google and human beings i.e., SEO friendly
- It gives out analysis and evaluation of what you’re doing on the internet i.e., web analytics.
- Creating and marketing contents for your website
Does it sound complicated?
🏄🏄Good news: All the hard work can easily be done by Bridging Technologies, the most trusted digital marketing agency in Tanzania. Don’t hesitate to reach us.
Description
Give out the most basic information concerning your business.
In this section, you need to consider keywords related to your industry.
To make it clear to your audience and Google as well.
This is one of the ways to promote your business on Google for free.
Business hours
Listing your business hours gives your customers a clue when and at what time to reach you.
Images
If you can share a photo, you can share your product or service.
That’s the power of an image, a photo speaks by itself.
Adding an up-to-date image about your business is an easy way to ensure customer relationships between your business and users.
Reviews
Having positive reviews about your services and products.
It makes Google understand your website a trusted business.
The above mentioned are the prominent information’s you can fill on your Google My Business account
Content creation and marketing
Everything you see on the internet is CONTENT.
Among the activities of content creation is having a blog
Do you know that blogs are becoming popular every day?
Here is an insight to clear the doubt about the blog.
According to Growth badger, there are almost 600 million blogs over 1.7 billion websites
According to optinmonster blogging statistics.
Companies who blog get 97% more links to their website.
77% of internet users read blogs.
About 70 million posts are being published each month by WordPress users only.
Although it may be hard to articulate the proper numbers of blogs emerging, the statistics purely show how it is worth it.
Am sure you have heard this phrase, “If the content is KING distribution is QUEEN”
The goal is not only to have a blog but also to promote and share the contents.
The world of the internet is busy with full of online competitions.
So, how do you strategize your content to reach your specific audience?
🚩🚩🚩Do you get a hard time planning your content reach? Here is the plan.
Bridging Technologies plans content marketing services in Tanzania.
Guest blogging
How will you feel when your website is featured on a prestigious site?
It's like a famous actor appearing in your local store.
It will make your local store famous, reputable and leads to success.
The same implies to guest blogging.
So, among the activities to never ignore on your content creation and marketing strategies is GUEST BLOGGING.
🏆🏆PRO TIP: When searching for blogs to publish on, search for a relevant industry of your niche
Social media marketing
The concept of social media marketing has evolved over the years.
Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes.
In an increasingly competitive environment, your business can’t afford to miss out on social media.
Initiating social media accounts and having full control over them, is quite free.
Your customers and prospects are using social media channels every single day, multiple times a day.
Successful brands connect and engage with their social media audiences to build lasting relationships
For example; When they share something on a platform, they respond to whoever leaves a comment or a question on their page.
So, to win you need to have proper social media marketing strategies to boost your online presence.
According to Statista, there are around 278,414 social networks that have around 3.6 billion users and the number has been expected to grow.
You didn’t know that there is a big sum of social networks online.
I will walk you through the main social networks and pinpoint out which are the best according to a type of business.
Facebook is the biggest social media which has almost 2.7 active billion users monthly.
Business Facebook pages are actively created by a business.
Helps most businesses to showcase their products and services and to actively engage with their audiences.
The good thing about Facebook works great with almost every type of content such as images, videos, live videos, etc.
⚽⚽TIP: Remember to optimize your content for a mobile device.
Its social media involves resume and job search sites.
It's where industry experts share content, network with one another, and build their brand.
You have the authority of opening your company page follower.
It a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
For instance; Bridging Technologies being the digital marketing agency in Tanzania has a company account on Linkedin.
✔️✔️TIP: choose the right social network depending on your business type.
Instagram has 1 billion active monthly users.
It’s an image, video social sharing media platform.
Users love Instagram because it puts visual content front and center and because it allows them to easily share a more visual type of content.
This enables you as a brand to visualize your products and services to your audiences in terms of images and videos.
Youtube
People ask is YouTube a social media website?
The answer is simple “YES”
Not only that YouTube tops the list of online video platforms.
In addition to hosting your free videos, you can friend, like, share, comment, subscribe, and ‘favorite’. All these features bring people with similar interests to your videos.
✍️✍️Helpful Note: When thinking of YouTube, think of it as a search engine as well
Email marketing
Advertising online for free It doesn’t simply mean to keep your ad for free.
What prevails is having clear and proper digital marketing strategies to rich your audience for free.
Statistics show that 58% of consumers who use email marketing tend to be successful to reach their aligned goals online.
And one of the digital marketing strategies to opt for is email marketing.
Email marketing has many benefits for your marketing goals online.
Among the few benefits of email marketing are as follows:
- It helps to target and deliver your message to your profound audience
- Email marketing is cost-effective
- Easy to track metrics
- Increases brand awareness
- It generates more leads
- It drives more conversions
Local listing
Straight to the point: What is local listing?
Local listing involves adding business information to local directories. When people search for your business, your business might appear on sites of local directories.
For example; When we search for Bridging Technologies.
Among the local directories in Tanzania are yenino.com, tanzapages.net
Listing your business in local directories is like adding drops of water to your business to fill the bucket of your digital marketing strategies.
There are so many remarks on adding your business website to local directories.
It helps to promote your business on Google.
It gives a clue to Google that your business on the website needs to be trusted.
James Reynolds once said “Effective Search Engine Optimization (SEO) requires a commitment Not a campaign. ”
Bridging Technologies provide free SEO consultation in Tanzania among the best services to hook up your business online.
Thinking about how you can advertise for free
To wrap it up as a business, you need to emphasize to your audience “WHY “and “HOW” you will solve their problems.
Appearing and advertising online doesn’t mean investing some cash, other approaches involve the best outstanding strategies to reach your ultimate goal online.
Some of the proven strategies to secure your online reputation are; Search Engine Optimization, Content creation, web analytics, etc.
To walk the talk is not easy if you are still stagnant and you don’t know what to do.
The wisest approach is to hire an outstanding digital marketing agency to elevate your online presence.
Bridging Technologies stands out to be the finest agency in Tanzania to elevate your business on online visibility.
The best thing above all is to fill up the form below for “Free consultation” on any of the digital marketing services.
About Author
A content writer filled with a desire to create engaging online content for innovative brands.
